Mon 28 Jan 2008
Carlsberg's Vintage No. 1: The Latest Microbrew
Posted by jtmcarthur under Marketing, Product development
Comments Off on Carlsberg's Vintage No. 1: The Latest Microbrew
I like an occasional beer. I don’t drink a lot, but when I have a beer, my taste tends towards darker microbrews such as HE’BREW, the chosen beer, or a good stout, such as Guinness, properly poured. I realize that by saying that, I’m not making any fans in St. Louis, home of Anheuser-Busch, brewer of beers that are quite a bit cheaper than HE’BREW, other microbrews, or Guinness.
Recently the Carlsberg Group introduced a $400 beer. That’s $400 for 375 ml, which is about 30 times more than I pay for even the best micro-brewed six pack. In 2006, Carlsberg, which sells beer in over 150 countries, generated 41 billion Danish Krones in revenue from sales of 102 million hectolitres of beer and 19 million hectolitres of soft drinks. For the record, one hectolitre is equivalent to about 176 British pints. So they are definitely not a microbrewer. (more…)