John's Music Blog

I spent an hour today with an Onaro customer and through the conversation learned a little bit about how different companies handle the separation of duties in IT processing.  I met with the customer to better understand the critical decision criteria that were behind his choice of Onaro, what features were most valued and what alternatives were considered.  Turns out, at the time of his decision several years ago, he didn’t see many alternatives.  Onaro, which was an independent software supplier at the time, was recently acquired by NetApp, a storage systems company.

This customer originally licensed Onaro’s SANscreen offering to ensure that the company’s IT change-control process was being followed in the storage network.  SANscreen maps the entire data path from the host bus adapter (HBA) in the server, through the cables and switches, ultimately to the storage array.  Anytime someone makes a change to the configuration of his fibre channel storage area network (FC-SAN), he gets a notification.  If the change hasn’t been authorized through the change-control process, he investigates.  As we were talking he showed me several alerts, that he had just received on his Blackberry, regarding changes that had not been authorized. (more…)

I had a conversation with Megan at BzzAgent this week.  My interest was peaked, when a former IDC colleague, who now works at Iron Mountain Digital, mentioned BzzAgent. 

BzzAgent claims to have 400,000 “buzz agents,” who have agreed to review products and services and to share with their friends and colleagues their honest opinion.  BzzAgents get the products for free.  They test them.  And they create buzz.  The buzz could be good, or it could be bad, but it’s buzz.  I don’t know if Iron Mountain Digital uses BzzAgent, but I can see the fit, since, Iron Mountain offers desktop and server backup services to homes and businesses. 

At the $80,000 entry price that Megan mentioned, you’ll want to get a lot of buzz for the investment, and you’ll want to have enough confidence in your product to expect that most of the buzz will be good.   In the consumer products and services area, I see a great opportunity to leverage BzzAgent.  It’s hard to see the fit for the kinds of enterprise IT infrastructure providers with whom we are working. But, Megan suggested I check out their Frogpond offering, which I will do when I get a chance. 

In the meantime, after listening to the pitch from Megan, I decided to sign up myself.  I am now officially a BzzAgent.  I’ll let you know how it goes.  For now, I’ve just filled out a bunch of surveys about my drinking habits (softdrink and otherwise).  Fortunately, the fortunes of Coke and Pepsi don’t depend much on my soft-drink habits. If they did, the companies would be broke.

I did a couple of customer-satisfaction interviews today.  I won’t tell you the company or describe the product.  It’s not important to the discussion, but in case you are wondering, it’s not one of the companies or products I represent.  It is important to note that both individuals that I interviewed want the product and the company to succeed.

In the first survey, I got a lot of feedback.  Almost an hour’s worth.  There was some very positive feedback about certain components of the offering, but I heard many more negative comments, such as:

• They are barely keeping up with free alternatives.
• The leadership was great for a startup, but needs to step aside if they are to get to the next level.
• They are not listening to their customers.
• They treat everyone the same, and don’t listen to the different needs of different customers.
• No one thinks their product or their service is adequate.
• I have to go to a third party to fix the problems they aren’t addressing, and I know other customers who are doing the same thing.
• I shouldn’t have to pay someone else to do the job that they should be doing. (more…)