I’ve been reminded several times over the past nine months, that one of the most difficult decisions for any entrepreneur is knowing when to walk away.   Yet every entrepreneur is faced with at least four important opportunities to walk away, which, if done thoughtfully and expeditiously, will ultimately strengthen the company.  These are:

  1. Walk away from the wrong customers
  2. Walk away from the wrong investors
  3. Walk away from the wrong employees
  4. Walk away from the wrong partners

It may seem odd to talk about building a successful company, while walking away from any resource or opportunity, but, in fact that is often exactly what is needed.  This post focuses on customers.  But why would anyone walk away from a customer? (more…)