I can not stress enough the importance for startups of having a good web-hosting service and good web presence.  One mistake that I made in launching Walden Technology Partners, Inc., was in not first hiring a website designer (in our case, my niece), finding a good webhosting provider (in our case, HostMySite) and getting the site up and running from day one, when I changed my LinkedIn profile.

Evolving a blog from one that is a single orator addressing an audience of none into an interactive and supportive community of like-minded entrepreneurs requires some real work.  And I am getting a great deal of advice on the topic.  Here’s a sampling from my expert-in-residence, my brother, Ken.  I received the following advice from him today:

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